From Idea to Impact

Spearheading the development of the Telus Sovereign AI Factory from the ground up, focusing on AI infrastructure, product commercialization, and emerging product strategy.

Oversaw digital sales channels, leveraging data insights and personalization to drive significant growth and enhance the end-to-end customer experience.

I spearheaded a team of seven to architect and execute a data-driven strategy for optimizing and automating over 50 eCommerce funnels. By managing a diverse marketing mix—from paid media and SEO to personalized email and app notifications—we delivered clear, actionable intelligence to product owners. This empowered them to confidently eliminate underperforming channels, reinvest in high-growth areas, and achieve significant gains in conversion rates.

Acted as the single point of contact for all digital reporting post-COVID, ensuring accurate performance data for all marketing initiatives.

★CIBC Annual Achiever Award 2020

Led Agile pods to strategize and deliver 50+ personalized e-CRM campaigns, increasing conversion rates by up to 30% through custom audience segmentation.

Specialized in marketing automation and PPC campaign optimization for diverse clients, delivering measurable performance improvements through strategic integrations and data-driven campaign management.

Ascended to a leadership role with full P&L responsibility, negotiating major contracts and driving nationwide sales strategy.

Bridged the gap between technology and business, applying deep technical knowledge to solve client problems and drive sales.

Began my career by applying core engineering principles to real-world industrial challenges, building a strong technical foundation.